Local First Podcast

1 —WE BELIEVE IF YOU CAN'T TRUST THE PERSON,

THEN YOU CAN'T TRUST HIS WORK.

Here is the truth. Trust is a function of “getting to know” someone. What is their story? Why did they choose the career path they chose? What drives them? What motivates them? What is their philosophical viewpoint? Does it align with yours? Do they have a family? Have they experienced tragedy? Adversity? Have they bounced back? When put into a difficult situation, how do they respond?… These are the kinds of question that can only be answered, by having a conversation with someone. This is why Local First Podcastis a Podcast dedicated to interviewing local experts. There are no reviews or ratings. Only stories. Only conversations. And you’re welcome to listen in, to find that next professional you may hire. The idea, frankly, of hiring someone, when you’re in need of critical advice, from an ad or marketing piece, is ludicrous. As the saying goes, “truth in advertising.” HA!… Truth lives in stories, real, authentic, stories… Only by hearing someone’s voice, and understanding their thought-process, can you truly come to trust that person.

2 — WE BELIEVE RELATIONSHIPS, ACTUALLY GETTING TO KNOW SOMEONE,

IS MORE POWERFUL THAN A GOOGLE OR YELP REVIEW.

Let’s face it. Aren’t most review sites bombarded with fake and fraudulent reviews, or reviews, written by people who tend to over-exaggerate or under-exaggerate their true experience. How can the same establishment, for example, have so many 5-star reviews and 1-star reviews, at the same time? Time Magazine recently published an article titled, “9 Reasons Why You Shouldn’t Trust Online Reviews." But this just gets to the bigger point, accurately expressed by entrepreneur and angel investor, Peter Shankman, who wrote, “A business model [i.e. online review sites] that allow anyone to review, at any time, with no structure or background is a flawed model. There’s no reason for me to trust anyone I don’t know. It’s the INTERNET, for the love of God. Why should I?” He has a point doesn’t he? “Why do people allow themselves to be influenced by complete strangers?” I suppose when the decision is trivial, like which restaurant to eat at, then it’s no big deal. There is little at stake. But... when it comes to getting real advice, for an important decision… Really? You’re going to trust a stranger? We believe, bluntly, there is a better way. To first, hear that person’s story …

3—WE BELIEVE THE CONSUMER IS TOO SMART TO BE FOOLED. AND EVEN THOUGH SOME AREN'T, THEY DO NOT 

DESERVE TO BE MISLED.

You don’t really think these review sites are “objective” do you? Of course not. You are too smart. The reality is, many of these sites allow businesses and service-providers to “pay for” top rankings. Take Angies’ List for example, according to Consumer Reports, “Angie’s List misleads consumers by prominently promising that “businesses don’t pay” and that it’s a consumer-driven service supported by membership fees. But almost 70 percent of the company’s revenues come from advertising purchased by the service providers being rated. Huh? But the real kicker is that Angies’ List then charges consumers a “membership fee” for the privilege to view their skewed and misleading ratings. Or take Google + whose reviews have also been called into question… because businesses can reach out to customers who’ve posted bad reviews, and beg, bribe, make amends, or otherwise convince the aggrieved to change or delete their original opinion. “This can skew the ratings positively,” states Consumer Reports. That being said, we believe the public deserves better. The consumer is not stupid and he shouldn’t be treated as such. This kind of “false objectivity,” many online review sites are guilty of, speaks to the character of their site.

4—WE BELIEVE TRUST CAN'T BE BOUGHT. IT MUST BE EARNED.

Unlike other sites, we never sell out. If someone is on this podcast, interviewed, it is because he or she earned it. It is because they are smart. Intelligent. Have contrarian beliefs and views, and thus, something to offer—a different perspective. Or they have a long, celebrated track record of delivering their customers, clients or patients superior results. Unlike popular “review sites,” which are big Wall Street businesses disguised as consumer-sites, we are not. We have no shareholders to appease or to keep happy. Our trust. Our integrity, cannot be bought.

On Local First Podcast those featured, are the experts that we believe will have the greatest impact. And be of the greatest service, to Local residents. And, we are committed to helping these folks impact more lives, through spreading their stories…